Students learned first hand about the rare book industry
How is literature marketed? Who controls its value? To what extent do authors cater for an audience? These are just some of the questions posed by ‘The Culture Business’, Prof Jane Moody’s module for second year English and Related Literature students. Providing an academic approach to the publishing, bookselling and print media industries, the module offers students a chance to gain an insight into one of the most popular yet competitive industries around. Looking at works from the Romantic period to the present day, students are invited to study the ways in which authors have interacted with the contemporary literary marketplace.
As a result of York WRCETLE sponsorship, students taking the module in the summer term had the opportunity to meet key industry players and find out how they achieved success. The literary—or culture—industry is notoriously difficult to break into and thus the chance to learn from people directly involved was invaluable. Isobel Dixon, from Blake Friedman, provided an insight into the importance of the literary agent in today’s publishing industry. Lisa Chaney, a successful biographer, inspired potential authors in the group when she talked through the research and creative processes that go into the creation of a successful biography.
The module countered the notoriously metropolitan nature of the literary industry through trips to some of York’s culture businesses. Of particular note was a visit to Spelman’s, the renowned rare and second-hand book shop on Micklegate. Students gained an insight into independent book selling and were treated to anecdotes about literary finds by the owner. A visit to the York branch of Borders provided a more modern example of bookselling. Students learnt about the marketing of books, and were given a sneak peak at the Amazon Kindle e-reader before it hit the shop floor.
The module proved a huge success.
Hear from the students and their tutor first hand:
Article written by Helen Citron, originally published in Enterprise focus.
