York student Louise Flower
Louise Flower, a third-year student from the University of York, has secured a place in a global enterprise competition involving 8 entrepreneurs from around the UK. The Global Start Up Challenge is run in conjunction with Alibaba, the world’ts largest online meeting place for Entrepreneurs and SME’s, and the second largest IPO to Google.
Louise has been selected to represent Yorkshire in the challenge, and—with her initial £1000 investment—has set up her own trading business which sells creative, useful items to students and small businesses.
As the only student in the competition and also the youngest competitor, Louise has decided to focus on goods for the student market. She has sourced her products through Alibaba and feature an emergency charger (compatible with most portable electronics including phones, mp3 players and cameras) and a new and exciting product: the Mobile Note Taker.
Louise's primary product, the Mobile Note Taker
As her primary product, the Mobile Note Taker is an innovative and highly useful item aimed primarily at the student market. The judges were very impressed by this choice of product as it satisfies a clear gap in the market, but is not yet widely distributed in the UK. It works just like an ordinary pen, but whilst making paper notes the pen also captures the page digitally. The student can record up to 100 pages of A4 notes or drawings, which can later be downloaded onto a laptop to be stored, edited and converted into standard text!
Louise also plans to sell this new product to retail outlets and small businesses. The pens will be on sale at the University of York for a promotional price until the end of January, and will be widely available online and at York Student Market.
Louise is a member of the York Entrepreneurs’ Society, as well as a student intern at York WRCETLE. You can track Louise’s progress online as she implements her business strategy and begins trading between October and the end of January 2010. The final winner of the competition will receive a £10, 000 business grant to invest in the start-up company at the end of the trading period. To track Louise’s progress online, and to vote for her business, visit www.globalstartupchallenge.com!